You're not in the map's top three
That block of three businesses takes most of the calls. Ranking fourteenth is the same as not ranking.
Local SEO · Service businesses · USA
Local SEO that puts you
first on the map
We build websites for Latino-owned service businesses across the US, then do the work to get them found. Google, Apple, Bing and Yelp all pointing to one place: you.
Fast website
Map domination
AI presence
The diagnosis
You do good work, but you're not on the Google map
Almost nobody compares ten plumbers. People pull out their phone, look at the top three on the map, and call whoever looks most solid. If you're not up there, how good you are never comes up.
Your site isn't built to sell
Slow load, awkward on mobile, phone number buried at the bottom. People leave before they read you.
Your details don't match
An old phone number here, a shortened address there. Google stops being sure which one is you, and when it's unsure it ranks you lower.
You only exist on Google
Siri sends people to Apple Maps. Plenty search Yelp. AI reads directories. Every map you ignore is a customer calling someone else.
What we do
Website and local marketing in one program
A website on its own, with nothing behind it, almost never makes the phone ring. So we don't sell pages on their own: we build the foundation, then push it month after month until the map takes you seriously. The site is included when you start with six months of ongoing work.
Your website
The foundation. Without it, everything else runs empty.
- A page per service and city Not one services page and one city page: one for "drain cleaning in Katy" and another for "drain cleaning in Sugar Land." That's how people actually search.
- Copy written for your customer Their problem first, your history second.
- Mobile speed Because nearly all your customers open it on a phone.
- Design that pushes contact Call and WhatsApp buttons always in view.
- Search-ready structure Titles, headings, structured data and a sitemap.
- Spanish, English or both Based on who you sell to, not what's easiest.
Ongoing marketing
This isn't something you install once and forget. It needs feeding every month. Here's what that looks like.
- Heatmaps and site tweaks We see where people drop off and move what's in the way.
- New articles every month Answers to what your customers actually search for.
- Posts on your Google profile A profile that looks alive, not one nobody has touched since 2022.
- All 4 maps optimized Google, Apple Maps, Bing Places and Yelp, each one complete.
- New photos monthly Uploaded to Google, Apple Maps and Yelp. Real work, not stock photos.
- Citations Built and cleaned up at the start, then simply maintained.
- Local links Earned, not bought, and only when your area calls for it.
Why they go together
A new site doesn't rank on its own: it needs months of content, maintained profiles and signals stacking up. That's why the website is included when you start with six months of ongoing work, and why we won't sell you a pretty page and wish you luck. See the full program breakdown.
The route
How we work: the process in five steps
Order matters. Pushing traffic to a site that doesn't convert wastes money, and optimizing profiles with no site behind them leaves you halfway.
01DAY 1–3
Diagnosis
We review your site, your four profiles, and the three businesses currently ranking above you in your area. We tell you exactly why them and not you.
02WEEK 1
The map
We define which pages you need, for which searches, and in what order. A business with six services across four cities doesn't need a page. It needs a plan.
03WEEKS 2–4
Build
We write and build the site. Fast on mobile, clear in its message, contact button always within reach. You review it before it goes live.
04WEEK 4
Distribution
Your business becomes identical across Google, Apple Maps, Bing Places, Yelp and the directories that feed them all. One name, one phone, one address.
05MONTHLY
Rhythm
Content, posts, photos, links where they're needed, heatmap review, and a report you can read without a dictionary. Month after month.
Why it works
How Google decides who shows up first on the map
Google is public about how it ranks local results: relevance, distance and prominence. It isn't magic and it isn't luck. Every task we do pushes one of those three levers.
Relevance
How well your business matches what the person typed.
- Exact categories and services on your profile
- One page for each service in each city
- New content on what they ask
Distance
How close you are to the searcher. The one lever you don't fully control, though you can define your ground properly.
- Service area declared correctly on all 4 maps
- Service-and-city pages with their own content
- Identical address everywhere
Prominence
How known you are outside your own site. This is where the map is won or lost.
- Consistent citations across directories
- Local links from real sites
- Active profiles with photos and posts
And now there's a fourth door: AI
More people are asking ChatGPT, Gemini or their phone assistant for a plumber, a roofer, a landscaper. Those answers don't come from nowhere: they're assembled from map profiles, reviews, directories and websites that state clearly who you are and where you work.
The good news: it feeds on the same things we're already fixing. A business with consistent data, answered reviews and content that answers real questions is a business AI can cite with confidence.
How we use AI ourselves
We use it for the boring parts: researching what people search in your area, organizing article topics, preparing drafts, and checking consistency across profiles. It frees us up for the parts that need judgment.
What we don't do is publish generic machine output. An article that says nothing specific about your trade doesn't rank and, worse, doesn't convince anyone to call you.
Who this is for
The service businesses we work with
That's a deliberate focus. We know the market, we work in both languages, and we know your customers aren't only the Spanish speakers.
Plumbing
HVAC
Roofing
Electrical
Landscaping
Cleaning
Remodeling
Concrete
Pest control
Locksmith
Moving
Auto detailing
Painting
Towing
Trade not on the list? If it's a local service and you serve US customers, message us anyway.
Before you hire anyone
Free local marketing tools and guide
Five tools and a full guide. Everything we publish is what we do for clients: if you want to do it yourself, go ahead. If you'd rather we did it, you know where we are.
Tool 01
Visibility check
18 questions, a score out of 100, and the list of what to fix first.
Run the check Tool 02What a customer is worth
Calculate what each lead earns you, and what you're letting go every month.
Calculate Tool 03Google post writer
Generates the month's 4 Business Profile posts, ready to copy.
Generate Tool 04Review replies
What to say to a 5-star review and, above all, to a 1-star one.
Write a reply Tool 05Citations & NAP
Build your official data block and track 30 directories.
Open the list The guideLocal marketing, chapter by chapter
Eleven chapters on websites, Google, the other maps, content, links and AI.
Read the guideStraight talk
We're new, and we'd rather tell you ourselves
MAPA Marketing just launched. We don't have a wall of case studies yet, and we're not going to invent them or paste reviews from people who don't exist. What we do have is a method, and this entire site is the proof: everything we do is explained here, step by step, for free.
If you're reading this in our first months, you get the best version of us: few clients, direct attention, and a strong appetite for results we can show off.
- The site is yours Domain, files and accounts in your name. If you leave, it goes with you.
- Your profiles are yours We never create your Google profile under our account. You keep owner access.
- A report you can read What we did, what changed, what's next. No pretty charts that say nothing.
- We work in Spanish and English You choose. So do your customers.
- No first-place promises Nobody can guarantee rankings. Anyone who promises that is lying to you.
Questions
Frequently asked questions
How much does it cost?
There's a monthly fee and that's it: the website is included when you start with six months. The amount depends on how many services and how many cities you need covered, because a business with one service in one city and a business with six services in four cities are not the same job. Message us on WhatsApp, tell us your situation in two minutes, and we'll give you the exact number in that same conversation. No discovery calls, no hour-long presentations.
Can I just buy the website?
We'd rather you didn't, and here's the honest reason: a new site, however well built, takes months to rank and needs content and profiles being worked behind it. If we hand you the page and disappear, odds are you'll be in the same place six months later and conclude the site was useless. That's why we work as a program: the site is included and the monthly work is what makes it pay off. If your situation is different, message us and we'll talk it through.
How long until I see results?
Google profile work can move in weeks: categories, photos, posts and reviews show up fast. Ranking the website in search is slower, usually three to six months of consistent work, and it depends on how competitive your area is. Anyone promising you first place in 30 days is selling smoke.
I already have a website. Is it usable?
Sometimes yes. If it loads fast and you can edit it, fixing it often beats replacing it. Other times it's built on a platform that's too heavy or won't let you touch what matters, and patching it costs more. The diagnosis tells you which case you're in, and we'll tell you even when the answer means less work for us.
Do you only work with Latino businesses?
It's our specialty and where we do our best work: we understand the market, we work in both languages, and we know how a family business actually runs. It's not a closed club, but if you want a generic agency there are plenty. We're good precisely because we're focused.
Why WhatsApp only?
Because it's where you actually reply. Forms get lost, emails go to spam, and calls catch you on top of a roof. On WhatsApp you write when you can, we answer by text or voice note, and both of us have it in writing.
Do I have to sign for a year?
The initial commitment is six months, and that's what makes including the website possible. It isn't a trick to tie you down: it's the minimum window in which local work genuinely starts to show. After those six months you continue month to month. We'll walk you through the exact terms on WhatsApp before you decide anything.
What about reviews? Do you get them for me?
We don't buy or invent reviews: that can cost you the profile. What we do is set up the path (direct link, written request, the right moment to ask) and help you with the replies. The review has to come from your customer, after good work from you.
I work out of my truck, I have no storefront. Can this work?
Yes, and it's the most common case. Google has a setup for businesses that travel to customers: you declare a service area and hide your home address. It's legitimate and fully allowed, as long as it's configured correctly.
Next step
One message. Two minutes. Zero commitment.
Send us your business name and your city. We'll tell you what we see, where you stand against your competition, and what we'd do first. If you'd rather then do it yourself with our guide, that's fine too.
Message on WhatsApp