Services
Services: website and monthly local marketing
One program in two phases. The first builds the foundation, the second makes it pay off. The website is included when you start with six months of ongoing work, and here's exactly what happens in each phase.
Phase 1 · Included in the program
The website
A service business website has one job: get the person who arrived looking for help to message or call you. Everything else is decoration. Here's how we build it.
Architecture before design
Before picking a color we decide which pages will exist. And it isn't one services page plus one city page: it's one page for each service in each city. Drain cleaning in Katy. Drain cleaning in Sugar Land. Water heaters in Katy. Plus the support pages: about, reviews and contact.
Why it matters: Google can't send someone searching “drain cleaning in Katy” to a page that says “general services,” or to one that just talks about Katy in general. It needs a page about exactly that service in that city, and that's the page that takes the call.
Copy written for your customer, not for you
Every page opens with the customer's problem, not the company's history. What you do, how fast you arrive, what happens after they message, roughly what it costs.
Why it matters: The person with water on the floor doesn't want “founded in 2011 with a passion for excellence.” They want to know if you can come today.
Mobile speed
Compressed images, minimal code, none of those bloated templates with twenty features you never use. We measure in real conditions, on mobile data, not on a desktop with fiber.
Why it matters: Every second of load time costs visitors. In an emergency nobody waits: they go back to the map and call the next one.
Design that pushes contact
Call and WhatsApp buttons pinned on mobile, visible without scrolling. A short form, not an interrogation. Visual proof: photos of real jobs, your truck, your crew.
Why it matters: A pretty site that hides the phone number is an expensive brochure. Getting people to reach out is something you design on purpose; it doesn't just happen.
Technical structure for search engines
Unique titles and descriptions per page, headings in order, local business structured data, sitemap, image alt text and clean URLs.
Why it matters: It's the part nobody sees, and it decides whether Google understands who you are, what you sell and where. It's also what AI answers feed on.
Spanish, English or both
We decide with you based on who you sell to. Sometimes the whole site works in English with key pages in Spanish; sometimes the reverse. What we don't do is slap on an auto-translate widget and walk away.
Why it matters: Badly translated copy signals carelessness, and carelessness costs jobs.
Phase 2 · Every month
Ongoing marketing
Having the site built is like having your truck wrapped: people can see you, but only if you drive out. This is what we do every month so you do.
Heatmaps and optimization
We install heatmaps and session recordings to see exactly how far people scroll, which button they ignore, and which paragraph loses them. Every month we change something based on that: move a button up, shorten a block, swap a photo.
New articles every month
Written around questions your customers actually ask: how much a water heater swap costs, how to spot hail damage on a roof, how often ducts need cleaning. Grounded in your area and how you work, not generic filler.
Posts and profile optimization
Regular posts on your Business Profile, each with a photo and a call to action. Plus continuous review of what actually decides ranking: primary category, secondary categories, service list, description, attributes, hours, service area and Q&A.
Apple Maps, Bing Places and Yelp
We claim and complete Apple Business Connect (what every iPhone and every Siri query sees), Bing Places (which feeds several AI assistants) and Yelp, where plenty of people still look for contractors. Same data, same photos, same category.
New photos every month
You send us photos over WhatsApp during the month; we clean them up, name and tag them, and upload them to Google, Apple Maps and Yelp. Before and after, crew working, truck, tools.
Citations and local links
Citations (your name, address and phone across the directories Google checks) get built and cleaned up over the first months; after that they're just monitored. Links we earn from real sites when your area calls for it: a chamber of commerce, a supplier, a local sponsorship, a press mention. We don't buy packages, and we don't force links you don't need.
Your part
What we need from you
- Job photosPhone quality is fine. Send them over WhatsApp whenever.
- Half an hour a monthTo review the report and tell us which service to push.
- That you ask for reviewsWe give you the link and the wording; the customer has to give it to you.
- That you answer fastWe can bring you leads, but if you don't reply within the hour they go elsewhere.
What we don't do
Things others sell and we don't
- Bought reviewsThe fastest way to lose your profile.
- Thousand-link packagesJunk links that don't help today and penalize you tomorrow.
- First-place guaranteesNobody controls the algorithm. Anyone guaranteeing it is lying.
- Paid adsNot our thing. We focus on what keeps working after you stop paying.
- Machine-written content published unreadWe use AI as a tool, not as a substitute for knowing the trade.
Next step
Shall we start?
Send us your business name and your city. We'll take a look, tell you what we find and explain how the program works, even if you end up not hiring us.
Message on WhatsApp